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One good thing about the tire market--there are always improvements to look forward to. Did you know that some tires now feature KEVLAR? This is the same material used in bulletproof vests. Another new tire features something called "Triple Tred" which features three different "tread zones" to handle a variety of traction needs. New tire products often start with introductions in the luxury car market first, and then eventually get introduced in the general market. You may have to wait an extra year or two, but that innovation you have your eye on now could be available for your make and model soon. For the latest updates in new tire products, check manufacturer websites for announcements and release dates.