The future is light for airless tires. An airless tire is actually an "integrated" concept featuring the tire and wheel as one unit. Some are calling this new development 'disruptive' to the tire industry, and many aren't ready to give up buying tires just yet. The initial uses for this airless tire stop short of consumer autos, so this new tire product will most likely be in development for some time before being unleashed on the auto market. In the meantime those who want to buy tires can still look forward to plenty of innovation for traditional tires.